Promotional Gifts - Personalized Products - Promotional Items - Branded Gifts - Customized Promotional Gifts

Importance of Mobile, Alabama Promotional Products for Branding Your Company


To be successful in Mobile Alabama business, you have to first get the customers. This involves figuring out ways to attract and keep their attention.  Most companies in Alabama have a marketing plan of some sort to help advertise products and services to prospective clients. Central to attracting customers is making sure your company brand is recognizable.  Promotional products can help advertise to customers while assisting with your branding efforts.


Brand recognition is essential if you want your business to grow.  Traditional advertising efforts included print, radio, and television.  Today, the Internet is another platform to get the word out to prospective customers about your services.  Each has its advantages and drawbacks.  But there is another way that is more effective. You can save money and get a higher number of advertising impressions through promotional items.  These are products that carry your business name, tag line, and contact information such as phone number and website address.


With promotional items like Bic pens, notepads, and mugs, you receive a benefit each time they are used.  By selecting practical items with a high likelihood of everyday use, you build brand recognition much faster than you can with alternative mediums.  In addition, a short radio announcement or television commercial costs much more than these promotional products.


To effectively brand your company, you want to select promotional items that reflect the core values of your business. Keep in mind that every item is a reflection of your business. So if you buy low quality products, customers have every right to assume you provide low quality services. Quality also includes making sure all items are safe and are not made from any type of potentially toxic material.  Some larger products made from low quality plastics can cause breathing problems or allergic reactions.


Items should be appropriate for your targeted customer base. So if you provide IT services, you might want to have promotional items that include USB memory sticks, mouse pads, or laptop bags.  Companies that sell tools might consider screwdrivers or other compact item that customers will appreciate.


You can use certain promotional items for mailing campaigns.  Small key chains and writing instruments are easily mailed with little hassle at the post office.  This is a simple way to “cold call” prospective customers in a nonintrusive way.  Some will respond to your direct mail approach while others may not need your products or services right away.  But all will likely keep and use the enclosed promotional item. And that is important for your brand development initiative.


This approach can also be used to launch a new product or service.  Even if your brand is highly recognized, it can be difficult to get your foot in the door to a new niche.  Getting that information to customers can be expensive.  And it can take too long for brand loyalty to occur which means you risk losing profits.


Promotional items are an inexpensive approach to building brand recognition and loyalty.  Most provide exponentially more benefits than traditional approaches to advertising. Since they can last for years, promotional products have a much higher return on investment for businesses than any other promotional approach.


Here in Mobile, Alabama we take care with all your promotional needs!